Business as usual from our new shop location. See you at 12 Carr Road, Three Kings, Auckland 1042. Thank you.

About Lenco

About Lenco

Founded in 1975, Lenco has established itself as New Zealand's premier choice for high-quality sportswear, school uniforms, and sports equipment. With a steadfast commitment to excellence, accessibility, and community unity, we empower schools, athletes, and individuals to excel in their endeavors, whether on the field or in the classroom. At Lenco, we blend tradition with innovation, offering personalized, top-tier sports gear and distinctive uniforms designed to meet the unique needs and aspirations of our clientele.

Lenco's History

Our Mission

Passionately delivering top-tier sports gear and distinctive school uniforms, we commit to accessibility, quality, and personalized service. Our mission is to empower individuals, schools, and athletes to look good, feel better, and perform at their best, fostering a community where every passion finds its perfect match.

Our Values

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Community Connection

Building lasting connections within both sports and educational communities, fostering a sense of belonging and shared enthusiasm.

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Accessible Excellence

Delivering exceptional products to all, ensuring ease of access and universal inclusion, at prices that represent true value and quality.

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Integrity & Trust

Upholding the highest standards of integrity, responsibility, and unity in all interactions, building trust with schools, athletes, and enthusiasts alike.

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Tailored Solutions

Providing personalized solutions for the unique needs in sports and school uniforms, ensuring a perfect fit for every individual and institution.

Expert Manufacture

Using expertise from further afield like Fiji, China and now India, this allows us to diversify and satisfy all our customers’ requirements in terms of quality, price and quantity, where New Zealand made has not been an option.

Lenco successfully supply ‘head to toe’ uniforms and sports kits for many schools, sports clubs and corporate organizations across New Zealand and also specialise in making to individual customers requirements.

Refining our craft since 1975.

All stock that is manufactured in New Zealand or off-shore is quality checked and stored in our onsite warehouse, providing assurance that all products fulfil our promise.

With an in house design and sampling facility Lenco are able to develop products for all our customers’ needs no matter how big or small.

Join Our Journey

As we continue to grow, we invite passionate individuals,
schools, and athletes to be part of our story. Whether it’s through career opportunities, brand ambassador programs, or community events, your participation is what propels us forward. Together, we can elevate the standards of sports gear and school uniforms, fostering a future where every passion finds its perfect match.

Contact Now


Interested in joining the Lenco Player Network and become a brand ambassador? Apply Now by completing the form to be considered for a partial sponsorship.

Apply Now

Get In Touch

We're here to help you with any questions or needs. Reach out to us, and let's make your experience with Lenco unforgettable.

Contact Now

Need Help?

Call us at +64 9 393 3366 or email at

Our team is ready to assist you.

Trusted by Schools, Clubs, Athletes & Individuals Since 1975


Lenco have been our uniform provider for over 15 years, and in that time, I cannot remember one parental concern about the quality of the product or service provided at their store.  Our uniform is quite different across our Preschool, Primary, and College, and Lenco and their team have been able catering for these variations, I have no reservation at all to recommend Lenco to other schools

Nathan VillarsCampus Principal - ACG SunderlandChair of the Association of Cambridge Schools in NZ

Excellent service and products. We use Lenco for our school uniform needs, both main uniform, and sports uniform. Very happy with this company. 

Nic, School Secretary, Brookby School

Lenco Freedom2play have been a tremendous support to South Auckland Rangers FC and are now a trusted supplier of our uniforms and equipment due to assisting with a tailored online portal supporting an ease of ordering and delivery, designing our home and away kits capability, supporting the club with premium Select Footballs, gift vouchers during raffles and assistance with urgent orders. We have never had service like this from any other provider and we highly recommend Pushkar and his team. 

Kevin M, Head of Risk & Governance South Auckland Rangers Football Club

School uniform buying is a painful reality of most parents! I had awesome customer service today requiring measurements via email before I purchase. Not only was my request tended to immediately, a comprehensive chart was sent and made my experience much less stressful. Thanks so much for making my painful reality much easier!

Sara R, Auckland

My son's travelled to South Island yesterday morning to represent his school team, for the cricket tour. He has had a very good season with the bat that he purchased at Freedom2play. He has been very happy with the results and has had a ball of a time using it... wanted to pass you the feedback. Thanks again for some awesome inputs in helping him select the right bat.

Jeet W, Auckland 

Terrific service and great value. Comms were quick and personable. Ordered other gear from other stores at the same time but these guys were by far the best.

Jase D, Auckland

Frequently Asked Questions

How can I ensure I’m ordering the right size for my sportswear or schooluniform?

Our comprehensive size guide, available on each product page, will help you find the perfect fit. If you need further assistance, our customer support team is always ready to help.

Does Lenco offer custom-designed sportswear for teams?

Absolutely! We specialize in providing tailored solutions for teams and institutions. You can customize your sportswear with logos, colors, and designs that resonate with your team’s spirit.

What is Lenco’s return policy on sports equipment and uniforms?

We strive for complete customer satisfaction. If you’re not entirely happy with your purchase, you can return it within 30 days, provided it is in its original condition.

How long does delivery take for online orders?

Delivery times vary based on your location and the specifics of your order. Typically, orders are processed and shipped within 3-5 business days.

Can I track my order after it has been placed?

Yes, once your order is dispatched, you’ll receive a tracking number via email. You can use this number to monitor your order’s journey to your doorstep.