Business as usual from our new shop location. See you at 12 Carr Road, Three Kings, Auckland 1042. Thank you.

Premium Sportswear & Activewear in NZ

Embrace the fusion of performance and style with Lenco's premium selection of sportswear. Our collection, crafted for athletes and fitness enthusiasts across New Zealand, champions durability and comfort. From cutting-edge activewear to classic
sports attire, find your perfect fit and elevate your game with Lenco.

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Design Your Own Apparel

Unleash your team's spirit with custom designs that resonate with your club's ethos.

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Active Wear & Sportswear NZ

Discover Lenco's curated selection of activewear and sports apparel, where each piece is a blend of innovation, comfort, and style. Catering to athletes and casual joggers alike, our collection spans across essential sports wear for every activity under the New Zealand sky.

Dive into our offerings, from the sleek design of men's active wear to the supportive contours of women's sportswear. Our commitment to quality is reflected in every stitch, ensuring that whether
you're in Auckland or anywhere across the country, you'll find our sportswear synonymous with durability and modern aesthetics.


Lenco have been our uniform provider for over 15 years, and in that time, I cannot remember one parental concern about the quality of the product or service provided at their store.  Our uniform is quite different across our Preschool, Primary, and College, and Lenco and their team have been able catering for these variations, I have no reservation at all to recommend Lenco to other schools

Nathan Villars - Campus Principal - ACG Sunderland Chair of the Association of Cambridge Schools in NZ

Excellent service and products. We use Lenco for our school uniform needs, both main uniform, and sports uniform. Very happy with this company. 

Nic, School Secretary, Brookby School

Lenco Freedom2play have been a tremendous support to South Auckland Rangers FC and are now a trusted supplier of our uniforms and equipment due to assisting with a tailored online portal supporting an ease of ordering and delivery, designing our home and away kits capability, supporting the club with premium Select Footballs, gift vouchers during raffles and assistance with urgent orders. We have never had service like this from any other provider and we highly recommend Pushkar and his team. 

Kevin M, Head of Risk & Governance South Auckland Rangers Football Club

School uniform buying is a painful reality of most parents! I had awesome customer service today requiring measurements via email before I purchase. Not only was my request tended to immediately, a comprehensive chart was sent and made my experience much less stressful. Thanks so much for making my painful reality much easier!

Sara R, Auckland

My son's travelled to South Island yesterday morning to represent his school team, for the cricket tour. He has had a very good season with the bat that he purchased at Freedom2play. He has been very happy with the results and has had a ball of a time using it... wanted to pass you the feedback. Thanks again for some awesome inputs in helping him select the right bat.

Jeet W, Auckland

Terrific service and great value. Comms were quick and personable. Ordered other gear from other stores at the same time but these guys were by far the best.

Jase D, Auckland

Frequently Asked Questions

Where to Buy Quality Sportswear in NZ?

Stop looking, Lenco is your answer. Our comprehensive range, available both online and in our stores, features everything from essential sports clothing to the latest trends in active wear for women and men.

How to Design Your Sportswear?

If you're wondering how to design sportswear that stands out, our customisation service allows you to infuse personal flair into your gear. Perfect for teams and solo athletes looking to make a statement.

What Material Is Sportswear Made From?

The secret behind our durable and comfortable sportswear lies in the materials we choose. Designed for the NZ lifestyle, our fabrics range from breathable cottons to high-performance synthetics that keep you cool and collected.

What Is the Most Popular Sportswear Brand?

While we feature an array of sportswear brands, trust is personal and subjective. We've seen customers gravitate towards brands that align with their sports ethics and comfort needs, and we're proud to offer a selection that includes some of the top sportswear brands known for their quality and innovation.

What Fabric Is Best for Sportswear?

When selecting sportswear, the fabric is a critical factor. We recommend looking for materials that offer stretch, moisture management, and breathability to support your sporting endeavours in any environment.