Exciting times as we are on the move to a bigger and better place! New shop location : 12 Carr Road, Three Kings, Auckland 1042. This is across the road from the current location of 45 Carr Road. Move is scheduled over the next few days but majority will be on the 10th June 2024 and hence the shop will be closed from 10th to 14th June. On-line orders received from 10th June will be available for pick-up or dispatched from 14th June onwards. Thank you and look forward to seeing you at the new shop soon!

About Select Sports

Select, Player's Choice!

Lenco are New Zealand and Pacific Island distributors for Select Sport Football, Handball, Futsal, Clothing and Accessories Range. 

Click on the products below to view the range and details of the  products we offer.

For more details about Select Sport NZ range, Click here!

Select Football
Select Handball


About SELECT Sport

SELECT Sport A/S is one of the world’s leading manufacturers of hand-sewn balls. The innovative, Danish company with a long and exciting history manufactures around three million balls a year and is represented in major parts of the world, also exporting to over 50 countries.

The company was founded in 1947 by Eigil Nielsen, the Danish national football team’s goal keeper. He participated in 28 national matches from 1940-1951 and won bronze with Denmark at the Olympic Games in London in 1948. In Eigil Nielsen’s days top players could not live solely from their sport so he chose to train as a sports psychologist and also had a job in the shoe and leather industry. Here he created the first SELECT football. In 1951 Eigil Nielsen entered into an agreement with the Danish Football Association on supplying footballs to the national football team’s matches. As something completely new, the SELECT football had no outside cord. This meant that the ball retained its round shape much better and that the cord was not a nuisance when kicking or heading. The improvement was a radical new invention.

At this time, all footballs were made up of eight sections of cow leather which most of all looked like a brown leather orange. Later 18 oblong strips were used before SELECT in 1962 introduced one of the greatest inventions in the history of football - the 32-section ball.

At the beginning of the 1970s Eigil Nielsen was again a forerunner when he and SELECT brought out a handball with 32 sections. In 1974 SELECT moved away from cow leather and made the first hand-sewn synthetic leather ball. This material quickly became the material of choice instead of real leather and today practically all balls are made of synthetic leather, regardless of brand.All sorts of football and handball tournaments are still played with balls based on Eigil Nielsen’s 32-section principle - just as all the balls produced in the world today are built on his innovation.

In addition to balls, the company’s range now comprises literally everything within equipment for particularly football, futsal and handball, including sports supports, sports care, goalkeeper gloves, boots and shoes, training equipment and clothing.


Select Charity
Select Sustainability
Select CSR

The best toy in the world, a ball, can spread joy for people with great challenges and change focus for at least a brief moment. SELECT yearly donates more than 5,000 different balls mainly to charity projects for children in African countries via acknowledged organisations and private projects.



Read more..

Ethical responsibility is a focus point for SELECT SPORT. As a global company, we know that our actions matter. We see sustainability as a journey, and we are continuously taking sustainable steps in our production, packaging and partnerships.We want to make a difference, from our choice of materials to production and transport.



Read More..

Our social responsibility goes a long way back with a focus on Anwar Khawaja Industries (AKI), where all our hand-stitched balls are produced.

SAHEP – SELECT AKI Health & Education Programme that provides workers and their families - over 6,000 people in total - with free medical care and medicine, as well as offering special education for all children.

Read more..

To know more about Select Sports and their initiatives, visit https://www.select-sport.com/en/about-select


We are actively looking at developing a retail network across NZ and would love to hear from you if you are interested in offering Player's Choice range. Please feel free to drop us an email.